It all started in 1969 with a single fashion store based in the U.K, in 1988 they opened the first store in France, by the year 1994 they have opened there 200TH store and have since been serving its customer with the best quality and latest trend. It is currently one of the biggest fashion brand in the U.K with a total number of around 592 stores and also have stores across Europe, China and Asia with total no of 280 stores. The online website also play a very vital role in the total sale by generating 16% of the total sale and it now ships to around 120 countries worldwide, so in short its covers the whole world.
New Look launched its website in December 2007 which now have a big customer base and the brand have a very strong presence in social media, with having 5 million followers. The biggest fan base is in China of New Look, which they engage at Weibo and Wechat. Any brand that have a strong presence in China is sure to reach its sales target because they like new and trendy design clothing. The customers are at the main focus for the brand and they try to keep their customers happy and work very hard to maintain the best possible customer support. They want to bring the trendiest fashion in the market and by having suppliers of different countries they have the ability to react fast on the ever changing fashion trends around the world and it’s the main reason why New Look have been so successful and have been now become a global brand. The website is weekly updated with more than 800 new products so that whenever you visit their website you will see new items, you can also use the mobile app so it’s easier and more convenient to shop.